Sport ADD ltd was formed in 2001 and is specialized in the acquisition and distribution of international sport events’ broadcasting rights.

With opening the first representative office in Belgrade in 2002, Sport ADD ltd became leading provider of sporting events and programming in the territory of ex Yugoslavia* Serbia, Bosnia and Herzegovina, Croatia, Slovenia, Macedonia and Montenegro, while operating with other countries of the South-Eastern Europe as well.

In cooperation with some of the world’s leading sporting federations, leagues, clubs and agencies Sport ADD ltd brings thousands of hours of sports programming to the region’s leading broadcasters each year.